Maximize the Power of Your Brand Team
Consider the following critical realities if you expect to get your money’s worth from your brand development team. Approached and used properly, your team can transform your company into a highly valued, premium brand.
The Agency Model is Dead. What’s Next?
Marketers who work with traditional ad agencies are under a lot of pressure and feel like they’re herding cats. They’re running around trying to coordinate strategy, execution, technology, media etc., often with different vendors who don’t have a holistic understanding of their marketing objectives.
The Art of Storytelling Infographics
So, what’s so special about infographics and how can you effectively tell your brand story with them? We’ve identified some elements that take infographics from acceptable to attention grabbing.
A Second Opinion on Healthcare Marketing
Many hospitals and healthcare systems are saying the same thing while trying to convince that they’re different. It’s “me too” advertising, shouting for attention. And no one’s listening.
The Undeniable Power of Brand Storytelling
Storytelling allows your brand to establish emotional and personal connections your customers are begging for. When companies tell engaging stories, they can effectively bridge the gap between their brand and the consumer. I
Ignoring the Warning Signs of a Weak Brand
Our businesses give indicators every day that indicate how they’re performing. Google Analytics provides clear metrics indicating your website’s performance. They’ll tell you specifically what pages or content attract visits on your site, as well as what’s turning them away.
Are You Keeping Pace with the Evolution of Inbound Marketing?
If you’re like most marketers, you’ll recall the good old days when writing blogs filled with relevant links was the tail of that new thing called inbound marketing. Well, we’ve all evolved and it’s now trendy to talk about retargeting funnels, influencer-hosted virtual summits.