CLIENT SUCCESS STORY
Stand Ready.
When we began our partnership, AFIMAC was well known in the strike security space, but virtually invisible in the broader temporary labor market. With a long history of operational excellence, the company was uniquely positioned to offer faster response and higher-quality staffing—but in a commoditized market competing on price, these strengths weren’t breaking through.
What’s more, AFIMAC’s opportunity in temporary travel labor was limited by lack of awareness: most prospects didn’t know what it was, why it mattered, or how to engage. And with long sales cycles, building trust with unfamiliar buyers required more than just ads.
Positioning a differentiated labor services brand in a crowded market
- A distinct dual-look system using isometric illustrations and photography to balance memorability with professionalism.
- A redesigned website, sales toolkit, and brand standards to bring consistency across every touchpoint.
- Authority-building content—industry POVs, video, infographics, social—that delivered value and trust.
- A nurture engine to keep non-active prospects engaged until the time was right
OUR SERVICES
Advertising Campaigns
Brand Foundation + Strategy
Brand Consulting
Content Creation + Marketing
Lead Nurture + Automation
Sales Collateral Design
Social Media Marketing
Trade Show + Event Marketing
Website Design + Development
Brand Foundation and Identity Guidelines
- A clear market identity beyond strike services.
- A professional, ownable brand that communicates credibility and capability.
- A growing pipeline driven by both in-market leads and long-tail nurture.
This work laid the groundwork for AFIMAC to lead in a space it’s uniquely built for—and we’re proud to help write the next chapter.
Thought Leadership Position Papers
Nurture Email Campaigns, HubSpot Performance Reports
Promotional Brand Assets
Digital Advertising