A Second Opinion on Healthcare Marketing

Many hospitals and healthcare systems are saying the same thing while trying to convince that they’re different. It’s “me too” advertising, shouting for attention. And no one’s listening.

Ignoring the Warning Signs of a Weak Brand

Our businesses give indicators every day that indicate how they’re performing. Google Analytics provides clear metrics indicating your website’s performance. They’ll tell you specifically what pages or content attract visits on your site, as well as what’s turning them away.

Are You Keeping Pace with the Evolution of Inbound Marketing?

If you’re like most marketers, you’ll recall the good old days when writing blogs filled with relevant links was the tail of that new thing called inbound marketing. Well, we’ve all evolved and it’s now trendy to talk about retargeting funnels, influencer-hosted virtual summits.