Calyx, a leading managed services provider, specializes in deploying enterprise IT solutions tailored for small and mid-market businesses. Known for combining unparalleled support with secure, cloud-based technologies, Calyx delivers transformative solutions that enhance business strength and profitability. Faced with a fast-growing market and ambitious growth goals, Calyx turned to Boondock Walker to build a robust brand foundation and a compelling marketing strategy.
Recognizing the unique demands of Calyx’s business model, Boondock Walker crafted a comprehensive strategy that not only supported their growth objectives but also differentiated them from the competition. Our collaboration included the development of a strong visual identity system, a cohesive brand foundation, and a targeted marketing approach.
(Re)defining the Calyx Way
To inspire and empower Calyx’s target market, we developed the aspirational “With Calyx, you can” campaign. This campaign encouraged small and mid-sized businesses to transcend their limitations, highlighting how Calyx’s IT services enable them to achieve their greatest ambitions.
Through our partnership, Boondock Walker helped Calyx establish a powerful brand presence, align their marketing strategy with their business goals, and drive significant growth in a competitive industry.