CLIENT SUCCESS STORY
Unleash the Gospel
The Archdiocese of Detroit (AoD), a cornerstone of Roman Catholic faith in southeast Michigan, entrusted Boondock Walker with a crucial mission: to evaluate and revitalize its brand identity, brand foundation, and communications strategy. Established as a diocese by Pope Gregory XVI in 1833, the AoD oversees a vast network of parishes, schools, and communities, serving as the seat of the Ecclesiastical Province of Detroit, which encompasses six dioceses throughout Michigan.
In response to Pope Francis’s call for a “missionary conversion,” Archbishop Vigneron emphasized the need for a cultural transformation within the Church.
Creating a Brand Identity for One of the Nation's Largest Diocese
The Boondock Walker team collaborated closely with AoD to establish a new brand foundation—a robust framework of practical messages that encapsulate their vision, purpose, and behaviors. This comprehensive effort included defining their Core Purpose, Brand Promise, Core Values, Mission and Vision, and Tagline. Additionally, we developed a cohesive visual Brand Identity system to ensure consistency and clarity across all communications.
Through this partnership, Boondock Walker empowered the Archdiocese of Detroit to embrace and communicate their renewed missionary spirit, fostering a unified and vibrant community of faith.
OUR SERVICES
Brand Identity
Brand Foundation + Strategy
Market Research
Promotional Merchandise
"The Archdiocese, following the call of Pope Francis, is resolved to undergo a 'missionary conversion,' a change in our culture, such that every person at every level of the Church, through personal encounter with Jesus Christ, embraces his or her identity as a son or daughter of God and, in the power of the Holy Spirit, is formed and sent forth as a joyful missionary disciple."
