GREAT BRANDS TELL COMPELLING STORIES. HERE’S OURS:

The Boondock Backstory​

Like most innovations, this one was powered by passion.

A retired WW2 engineer loved two things: tinkering with machinery, and fishing with his friends at his Summer cabin.

His innovation evolved from the need to solve a unique problem...

...Transporting his heavy fishing boat from one lake to another.

So he created a unique contraption that would allow him in his fishing buddies to easily "walk" (or portage) the heavy boat from one lake through overgrown terrain in the "boondocks."

The aptly named "Boondock Walker", comprised of a steel frame, four wheels, motor, gears, and a steering device was engineered to be easily compacted and carried in the boat for travel.

Boondock Walker is simply the perfect metaphor for our way of discovery and problem solving. Symbolic of the way we lead our clients from familiar waters to new markets, new messaging and new meaning for their brands. It’s more than a name for our company. It’s a state of mind. 

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